sponcon

or spon-con

[ spon-kon ]

noun

, Informal.

1. sponsored content ( def ):

   Influencers with large social media followings can earn a lot of money with sponcon.

Word History and Origins

Origin of sponcon¹

First recorded in 2015–20; by shortening

Example Sentences

For another, news is harder and more costly to moderate than vacation pics and celebrity sponcon.

From Los Angeles Times

It’s a fun and well-constructed story, but the way that brand references stand in for character development gives it a certain sponcon flavor.

From New York Times

You could pack all the familiar terms into a George Carlin–style breathless monologue: clickbait, Facebook, death-of-the-homepage diversification, sponcon, Trump bumps, pivoting to video, pivoting to VR, pivoting to A.I., scaling up, scaling down, going viral, going solo.

From Slate

The top fighters occupy a paradoxical place in society: the incarcerated influencer, as if Spartacus were churning out sponcon on his off days.

From New York Times

That meant BuzzFeed’s sponcon traveled further than competitors’ ads.

From The Verge