sponsored content

[ spon-serd kon-tent ]

noun

1. advertising that a brand pays an online publisher to create and seamlessly integrate, conforming to the design, format, and content of the website or social media feed where it is published:

   It’s hard to distinguish your search results from sponsored content, so you have to pay attention to what you’re clicking.

Word History and Origins

Origin of sponsored content¹

First recorded in 1990–95

Example Sentences

Many social media sites allow users to make money from their posts or to share sponsored content.

From BBC

“They’re keeping the ones that they can put integrated advertising — basically sponsored content — into,” Mr. Peacock said.

From New York Times

Learn more about our sponsored content.

From Seattle Times

That sounds like the cessation of editorial activities and a pivot to making sponsored content that you see on YouTube every once in a while, but who knows?

From Slate

Supporters of the brand can spot sponsored content a mile away, Mr. Pade said, and they don’t like it.

From New York Times