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motto vs. slogan

motto

[ mot-oh ]
noun,
  1. a maxim adopted as an expression of the guiding principle of a person, organization, city, etc.
  2. a sentence, phrase, or word expressing the spirit or purpose of a person, organization, city, etc., and often inscribed on a badge, banner, etc.

slogan

[ sloh-guhn ]
noun
  1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
  2. a war cry or gathering cry, as formerly used among the Scottish clans.