ZBB

1. zero-base budgeting.

Example Sentences

“In 2018, and again this year, savings from ZBB allow us to invest in new capabilities, emerging channels, and new product platforms for top-line growth,” Mullen said.

From Reuters

Unilever, Mondelez International, Diageo and Kellogg are among companies that have used ZBB, though none has seen as bad results as Kraft’s.

From Reuters

“I don’t think ZBB per se is the problem.”

From Reuters

A Kraft Heinz spokesman said the company’s ZBB efforts continued to drive savings that can be invested in growing the business.

From Reuters

“In 2019, we will increase brand support, go-to-market with a more innovation than ever and invest in talent… and this will be partially funded by ZBB savings,” spokesman Michael Mullen said. 3G could not immediately be reached for comment.

From Reuters