yipes

/ ˈjaips /

interjection

1. informal.
   an expression of surprise, fear, or alarm

Example Sentences

For years, the packs contained temporary tattoos of brand mascot Yipes the rainbow zebra that kids could apply to their arms, legs and faces; gum chewers often joked that the tattoos lasted far longer than the gum’s flavor did.

From Seattle Times

Yipes also had a minor cult following, especially once the company coined “Yipes! Stripes!” as a commercial catchphrase.

From Seattle Times

The gum could be found on eBay, where one seller was offering a dozen packs for $189 alongside other Fruit Stripe paraphernalia, including T-shirts, coffee mugs and vintage posters featuring a grinning Yipes the Zebra.

From New York Times

Yipes the Zebra emerged as the dominant mascot, with every gum wrapper doubling as a Yipes temporary tattoo.

From New York Times

The tattoos depicted Yipes in active poses, such as skateboarding, playing baseball or eating grass.

From New York Times