win-win

[ win-win ]

adjective

1. advantageous to both sides, as in a negotiation:

   a win-win proposal; a win-win situation.

win-win

adjective

1. guaranteeing a favourable outcome for everyone involved

   a win-win situation for NATO

Word History and Origins

Origin of win-win¹

First recorded in 1980–85

Word History and Origins

Origin of win-win¹

C20: modelled on no-win

Example Sentences

This sounds like a big win-win: cut sugar to reduce obesity and help the environment.

From Salon

"Designing trees into streets early, and then figuring out win-win solutions to get in utilities and traffic access, is one of the big changes we need to make a difference."

From Science Daily

She’s been promoting the product for years, and for her, it is a win-win.

From BBC

Setting clear international standards and streamlining the process in the U.S. would be a win-win for concerned scientists and the space industry, said Gutterman.

From Los Angeles Times

Seoul Mayor Oh Se-hoon has billed the service as a “win-win” for migrant workers and South Korean parents.

From Los Angeles Times