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underquote

[ uhn-der-kwoht ]

verb (used with object)

, un·der·quot·ed, un·der·quot·ing.
  1. to offer (stocks, merchandise, etc.) at a price lower than the market price or some other quoted price; offer at a price reduced by (a specified amount).
  2. to quote a price lower than that of (a specified competitor).


underquote

/ ˌʌndəˈkwəʊt /

verb

  1. to offer for sale (securities, goods, or services) at a price lower than the market price
  2. tr to quote a price lower than that quoted by (another)
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

Origin of underquote1

First recorded in 1890–95; under- + quote
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Example Sentences

Underquote, un-dėr-kwōt′, v.t. to offer at a lower price than another.

In Buenos Aires, annoyed and puzzled businessmen chiefly feared a rise in prices, since German firms usually underquote U.S. by 50%.

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