tradwife

[trad-wahyf]

noun

1. a married woman who chooses to be a homemaker as a primary occupation and adheres to or embodies traditional femininity and female gender roles, often associated with conservative or alt-right political values.

adjective

1. of or relating to a subculture of women who choose to be homemakers as a primary occupation and adhere to or embody traditional femininity and female gender roles, often associated with conservative or alt-right political values.

Word History and Origins

Origin of tradwife¹

First recorded in 2015–20; trad(itional) ( def. ) + wife ( def. )

Example Sentences

Many viewers are introduced to tradwife content through videos on cooking or decorating – posts that could appeal to a wide audience.

From Salon

Yet some content in the tradwife landscape is indeed rooted in misogynistic beliefs that women are, in some ways, less capable than men.

From Salon

As part of our research, we analyzed hundreds of tradwife social media posts, videos and blogs.

From Salon

We assert that tradwife culture is not just aiming to restore “traditional” gender roles.

From Salon

Yet “tradwife’ content spans a broad spectrum: Some influencers focus on relatively apolitical topics like baking and parenting, while others combine those with more ideologically charged content.

From Salon