tag line

or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.
2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition:

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

tag line

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement
2. another name for punch line

Word History and Origins

Origin of tag line¹

First recorded in 1935–40

Example Sentences

Her Instagram account, where she makes this statement, has the tag line: "I may not be human but I sing from my soul" - and is the creation of Nigerian musician and producer Eclipse Nkasi.

From BBC

The film became the third most successful in history, and its tag line, "Love means never having to say you're sorry", became the cliche of the era.

From BBC

As the historic stadium gets ready to host the match, the tournament’s promotional tag line comes in to play.

From Washington Times

I thought the end was the tag line, “Tonight you party with us!”

From Los Angeles Times

De Niro has long been an outspoken critic of the former president — ”F— Trump” became as famous a personal tag line as, “You talkin’ to me?”

From Los Angeles Times