strapline

/ ˈstræpˌlaɪn /

noun

1. a subheading in a newspaper or magazine article or in any advertisement

Example Sentences

But note the "to deliver change" in the Budget strapline as an add on - a sign - that the chancellor is under pressure to spell out what the point of tax rises are, what the merits of squeezing some spending is.

From BBC

The strapline of the Budget will be “fixing the foundations to deliver change” - not exactly the snappiest slogan in history.

From BBC

‘We were like, ‘Hang on, that’s the Tuborg strapline.

From BBC

"Invasive alien birds" sounds like the strapline to a scary Hollywood blockbuster but for the people of coastal Kenya it is not a matter of fiction.

From BBC

In early December, Aldi ran a four-page wraparound newspaper ad with the strapline: "The home of Britain's cheapest Christmas dinner. Why go anywhere else?"

From BBC