spokesmodel

[ spohks-mod-l ]

noun

1. an attractive or otherwise appealing person who is hired to speak on behalf of a company or product, as in a commercial.

Word History and Origins

Origin of spokesmodel¹

1980–85; spokes(person) + model (in the sense “a person employed to display a product to the public”)

Example Sentences

According to her website, Ms McDougal now describes herself as a model, columnist, advocate and spokesmodel.

From BBC

And Swift certainly did not invent the idea of being a spokesmodel for goods and services.

From Slate

Soon after, she became Covergirl’s oldest spokesmodel at age 69 and also appeared in Beyoncé's “Haunted” music video at age 65.

From Los Angeles Times

The woman was identified in the lawsuit as a Jane Doe who worked as a professional dancer, model, host and spokesmodel.

From Los Angeles Times

The truth is any brand needs a spokesmodel—even if the brand is you.

From Slate