social media optimization

[ soh-shuhl mee-dee-uh op-tuh-muh-zey-shuhn ]

noun

1. a strategy that enhances the online visibility of a company, product, or brand in interactive social media communities, as through original posts by the company or its representatives and the sharing of content by other participants in the community. : SMO

Word History and Origins

Origin of social media optimization¹

Term coined by marketer Rohit Bhargava in 2006

Example Sentences

Through a deep engagement with these frames, conservative content creators utilize social media optimization to amplify their ideas.

From Slate

Heffernan will be joined by search engine and social media optimization consultant Marcus Giavanni and Ken Simpson, a technology consultant.

From Seattle Times

The Adobe marketing cloud includes a complete set of analytics, social media optimization, consumer targeting, web experience management and cross-channel campaign management solutions.

From Forbes

The Adobe marketing cloud includes a complete set of analytics, social media optimization, consumer targeting, web experience management and cross-channel campaign management solutions.

From Forbes

The Adobe marketing cloud includes a complete set of analytics, social media optimization, consumer targeting, web experience management and cross-channel campaign management solutions.

From Forbes