slogan

[ sloh-guhn ]

noun

1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
2. a war cry or gathering cry, as formerly used among the Scottish clans.

slogan

/ ˈsləʊɡən /

noun

1. a distinctive or topical phrase used in politics, advertising, etc
2. history a Highland battle cry

Word History and Origins

Origin of slogan¹

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew ² ) + gairm cry

Word History and Origins

Origin of slogan¹

C16: from Gaelic sluagh-ghairm war cry, from sluagh army + gairm cry

Example Sentences

No one who works with migrants, no one who works on border security, would ever say the sort of words or phrases routinely in political slogans: “stop the boats” or “smash the gangs”.

From BBC

Palestinian land was often described as "wilderness" or "desert," and the Zionist slogan "a land without a people for a people without a land," used as early as 1843, was entirely explicit.

From Salon

As part of its rebrand, Jaguar revealed a brand new logo on Tuesday, alongside a new prancing "leaper" cat design and marketing slogans such as "delete ordinary".

From BBC

Bawumia has been traversing north, south, east and west in what he calls the "possibilities bus", a blue and red campaign vehicle emblazoned with the slogan "it is possible".

From BBC

Mr Wright, the founder and CEO of fracking company Liberty Energy, is expected to work toward fulfilling Trump's campaign promise to increase fossil fuel production - an aim summed by the campaign slogan “drill, baby, drill”.

From BBC

Related Words

• expression
• jingle
• phrase
• rallying cry
• saying
• trademark