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slogan

American  
[sloh-guhn] / ˈsloʊ gən /

noun

  1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

  2. a war cry or gathering cry, as formerly used among the Scottish clans.


slogan British  
/ ˈsləʊɡən /

noun

  1. a distinctive or topical phrase used in politics, advertising, etc

  2. history a Highland battle cry

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of slogan

1505–15; < Scots Gaelic sluagh-ghairm, equivalent to sluagh army, host ( slew 2 ) + gairm cry

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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Magyar's slogan dates back to a revolutionary poet's 19th Century rallying cry to rise up for the homeland.

From BBC • Apr. 1, 2026

Sen. Bernie Sanders told the Majority Report in December, “ ‘Affordability’ can’t be another poll-tested slogan that politicians throw around”—as he threw around the word “affordability.”

From The Wall Street Journal • Mar. 15, 2026

It was never their slogan to begin with.

From Slate • Mar. 14, 2026

State media soon afterwards showed a projectile said to be launched at Israel bearing the slogan, "At Your Command, Sayyid Mojtaba", using an Islamic honorific.

From Barron's • Mar. 8, 2026

The Tribune’s editor, Horace Greeley, had been a household name for about a decade, and was associated with the slogan “Go West, young man.”

From "American Spirits" by Barb Rosenstock