sex up

verb

1. informal.
   tr, adverb to make (something) more interesting or exciting

   the BBC decided to sex up the book's title

Example Sentences

Documentary makers "sexed up" claims that staff at a secure hospital were ill-treating patients, a court heard.

From BBC

When Bourdain's book "Kitchen Confidential: Adventures in the Culinary Underbelly" came out in 2000, that was the first time that many people realized how implicitly sexed up certain sides of a professional kitchen can be.

From Salon

Schwartz told me that she understands the impulse to sex up historical women.

From New York Times

Some of those references about how sexed up he is maybe made more sense with those kinds of pieces in there.

From New York Times

Even the occasional attempt to sex up some of those older dads struck Adewunmi as implausible: “King Triton in ‘The Little Mermaid’ has these incredible abs, right?

From New York Times