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sex up

verb

  1. informal.
    tr, adverb to make (something) more interesting or exciting

    the BBC decided to sex up the book's title

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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