selling point

noun

1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc.:

   A generous discount is the chief selling point of the book club.

Word History and Origins

Origin of selling point¹

First recorded in 1920–25

Example Sentences

It’s a difficult needle to thread, to convey both optimism and caution, and there’s disagreement among scientists and experts over what should be the selling point of vaccines in the current moment.

From Vox

Many of these offer Privacy as a major selling point – and as these issues become more evident in the public consciousness, there will likely be a gradual ebb of users to these other engines.

From Search Engine Watch

He touts his outsider status as a selling point in a campaign video.

From Washington Post

Youngkin, 54 has never held elective office — and plans to use that as a selling point to voters sick of the current political climate, said campaign manager Garrison Coward.

From Washington Post

Youngkin, 54 has never held elected office — and plans to use that as a selling point to voters sick of the current political climate, said campaign manager Garrison Coward.

From Washington Post

Variety taps Depardieu's "audacious performance [as] undeniably the pic's chief selling point."

From The Daily Beast

Her sly, skewering banter and provocative cynicism were her defense in a male-dominated profession and also her selling point.

From The Daily Beast

Oceanfront land is also the main selling point for Copper Beach Farm, the 50-acre property for sale in Greenwich, Conn.

From The Daily Beast

For Virginia, which took the Top State title in 2007, 2009 and 2011, cost has never been its biggest selling point.

From The Daily Beast

For Toronto sex-toy store Good for Her, organizers of the FPAs, far from it—it's a selling point.

From The Daily Beast

The claim may be a good selling-point, but it cannot be, and is not, seriously taken by chemists.

From Project Gutenberg

He bought out small ranchers who were crowded to the selling point in one way or another.

From Project Gutenberg

Its selling point, in the past at least, has been the alleged presence of papain.

From Project Gutenberg