salesmanship

[ seylz-muhn-ship ]

noun

1. the technique of selling a product:

   They used a promotional gimmick that was the last word in salesmanship.

2. adeptness at creating interest in new ideas, products, methods, etc.:

   The only ingredient lacking in the system was salesmanship.

salesmanship

/ ˈseɪlzmənʃɪp /

noun

1. the technique, skill, or ability of selling
2. the work of a salesman

Word History and Origins

Origin of salesmanship¹

1875–80; salesman + -ship; -manship

Example Sentences

The word “change” ranks right up there with “new and improved” as among the most powerful pitches in salesmanship, as well as flimflammery.

From Los Angeles Times

His comment calling vaccines and therapeutics the “jackpot” at a July 17, 2020, virtual rally with Wisconsin voters was typical of his salesmanship.

From Los Angeles Times

From the wild skittering of his eyes, I could tell that Samir had reverted to his first instinct—salesmanship.

From Literature

They have the star, the smarts, the savvy, the salesmanship and the schedule to own the autumn and dominate into winter.

From Los Angeles Times

But the Biden team believes it also needs to do a better job of salesmanship.

From New York Times