sales promotion

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

sales promotion

noun

1. activities or techniques intended to create consumer demand for a product or service

Word History and Origins

Origin of sales promotion¹

First recorded in 1915–20