reposition

¹

[ ree-puh-zish-uhn, rep-uh- ]

noun

1. the act of depositing or storing.
2. replacement, as of a bone.

reposition

²

[ ree-puh-zish-uhn ]

verb (used with object)

1. to put in a new or different position; shift:

   to reposition the artwork on the advertising layout.

2. to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market:

   to reposition a diet drink to appeal to teenagers.

3. Medicine/Medical, Surgery. to place (an organ or bone) in its original position.

reposition

/ ˌriːpəˈzɪʃən /

noun

1. the act or process of depositing or storing
2. surgery the return of a broken or displaced organ, or part to its normal site
3. archaic.
   the reinstatement of a person in a post or office

verb

1. to place in a new position
2. to target (a product or brand) at a new market by changing its image

Other Word Forms

• repo·sition·a·ble adjective

Word History and Origins

Origin of reposition¹

1580–90; < Late Latin repositiōn- (stem of repositiō ) a laying up, equivalent to Latin reposit ( us ) ( reposit ) + -iōn- -ion

Origin of reposition²

1855–60; re- + position (v.)

Example Sentences

The jet stream has repositioned itself much further south, trapping low pressure overhead and bringing spells of heavy rain.

From BBC

Chelsea's valuation was made when seeking external investment and sponsorship in June 2024, when they announced the "repositioning" of the women's team into a separate entity from the men's team.

From BBC

The club credited the profit to the "disposal of player registrations" worth £152.5m and the "repositioning" of their highly successful women's team.

From BBC

First, if this Signal chat group had been hacked, the Houthi rebels could have repositioned their leaders to avoid or otherwise mitigate the attack.

From Salon

Hughes told The Times that Keyes already had a wound when he arrived and often refused being repositioned, undermining efforts to help it heal.

From Los Angeles Times

Related Words

• alter
• change
• deviate
• drift
• move
• relocate
• remove
• ship
• shuffle
• transfer
• turn
• vary
• veer