rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Example Sentences

Several artists cancelled performances after the rebrand and it has since closed for a two-year renovation, scheduled to begin in July.

From BBC

After consulting with players and fans, the Prem rebranded at the beginning of the current campaign with an emphasis on the physicality and confrontational nature of the on-pitch action.

From BBC

In Fresno, the City Council voted to strip his name from a major street — just three years after its controversial decision to rebrand it in his honor.

From Los Angeles Times

The revelations warrant institutional changes including the renaming of the dozens of schools, parks and streets bearing Chavez’s name across the country and potential rebranding of Cesar Chavez Day, a California state holiday since 2000.

From Los Angeles Times

The image of Toyotas and Datsuns — soon rebranded as Nissans — went from quirky to sine qua non.

From Los Angeles Times