rebrand

/ riːˈbrænd /

verb

1. tr to change or update the image of (an organization or product)

Example Sentences

The USA team had won a global tournament in 1991, which was retrospectively rebranded as the Women's World Cup, but had received little recognition for the title.

From BBC

As part of its rebrand, Jaguar revealed a brand new logo on Tuesday, alongside a new prancing "leaper" cat design and marketing slogans such as "delete ordinary".

From BBC

“MGM” was the name given to the programs, later rebranded “GATE,” for Gifted and Talented Education.

From Los Angeles Times

It also highlights her brief time in prison and her successful pivot to rebrand herself as a savvy elder influencer who pals around with hip-hop icon Snoop Dogg.

From Los Angeles Times

In business, Musk has become known for his opposition to perceived government overregulation and his approach to cost-cutting - most notably after he took over Twitter, which he rebranded X and laid off thousands of staff.

From BBC