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quarter-hour
[ kwawr-ter-ouuhr, -ou-er ]
noun
- a period of 15 minutes.
- a point 15 minutes after or before the hour.
quarter-hour
noun
- a period of 15 minutes
- any of the points on the face of a timepiece that mark 15 minutes before or after the hour, and sometimes 30 minutes after
Derived Forms
- ˌquarter-ˈhourly, adverbadjective
Word History and Origins
Origin of quarter-hour1
Example Sentences
He understands the challenge of keeping viewers hooked from one topic to the next, telling reporters last week that he studies the quarter-hour Nielsen ratings of “First Take” to see what segments work.
Before the quarter-hour mark, that plan was out the window with Arsenal three goals to the good and Wilder already making changes to his team's shape and personnel.
Midway through the corridor, the procession is interrupted by a set of screens that every quarter-hour plays a 3-minute video work showing the movements of dancers wearing the tiled Soundsuits on adjacent walls.
Unlike the “quarter-hour” ratings more commonly used in cable newsrooms, which show how each 15-minute “block” performed, the minute-by-minutes allow producers to scrutinize an audience’s real-time ebb and flow.
After filming a 30-minute “Three Busy Debras” pilot in Los Angeles, produced by Poehler’s Paper Kite Productions for Adult Swim, the decision was made to shorten the series to a quarter-hour.
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