product placement

noun

1. the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

Example Sentences

Hollywood frequently gives the franchise free product placement putting the white-on-navy insignia on characters in movies and television shows, furthering its cultural reach.

From Los Angeles Times

“A captain that is able to control decisions about product placement and promotions could hinder the entry or expansion of rivals, leading to less variety and possibly higher prices,” states a 2018 report on grocery captain agreements from the American Antitrust Institute.

From Salon

The illusion of wealth the show sold to America helped Trump cash in with an exclusive product placement deal that brought in a ton of money.

From Salon

Sunday’s production wasn’t free of awkwardness, besides the usual cuts into the presenters' lines and a stiff Johnny Walker product placement bit that reeled Moss-Bachrach and Taylor Zakhar Perez into an embarrassingly stiff exchange that might have made half of America reach for some other brown liquor if the show wasn’t going down smoothly otherwise.

From Salon

The special was stuffed with product placement and appearances by personalities from across the “Bachelor” universe.

From Los Angeles Times