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product line

noun

  1. all of the products carried by a manufacturer, wholesaler, or retailer.
  2. a group of products of the same manufacturer having similar or related characteristics and intended for similar or related markets.


product line

noun

  1. marketing a group of related products marketed by the same company
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Word History and Origins

Origin of product line1

First recorded in 1965–70
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Example Sentences

As more companies and product lines have shifted from one-time payments to recurring monthly fees, more consumers have bemoaned the hurdles they have to clear to extricate themselves from the subscriptions they no longer want.

It also has released a new product line called Beyond Sun Sausage that unlike the company’s core products does not seek to mimic and replace meat.

However, some food industry figures have expressed scepticism about the policy change and believe it is inevitable that some product lines will be "delisted" from supermarkets in NI.

From BBC

Chief executive Mark Clouse said the move aims to better reflect Campbell's growing product line, which currently also includes sauces, snacks and beverages.

From BBC

American, Korean, Chinese and European carmakers all have big, durable EV product lines with growing sales.

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product life cycleproduct management