product differentiation

noun

1. commerce the real or illusory distinction between competing products in a market

Example Sentences

A lack of product differentiation, stiff competition and the shift to e-commerce also contributed to the chain’s demise.

From Los Angeles Times

This directly undermines markets, avoiding price wars through efforts at often-meaningless product differentiation through massive advertising, which is itself dedicated to undermining markets in the official sense, based on informed consumers making rational choices….

From Salon

Much of what he looks for in acquisitions is obvious: a good product, differentiation, a solid, scalable supply chain.

From New York Times

GM, Nissan and some other carmakers believe e-axles offer such a large margin for cost efficiencies and product differentiation that they want to design and manufacture their own systems.

From Reuters

"As smartphones become more high-spec and product differentiation is becoming less clear, the global handset replacement cycles are getting longer," said one representative.

From BBC