private brand

noun

1. a product marketed under a private label.

Example Sentences

“Bettergoods is more than just a new private brand. It’s a commitment to our customers that they can enjoy unique culinary flavors at the incredible value Walmart delivers.”

From Salon

The department store chain is expanding such inventory and will market some of those items as "breathable" and "cooling," Macy’s Senior Vice President of Private Brand Strategy Emily Erusha-Hilleque said.

From Reuters

"We see a continuation of trade down certainly as consumers focus on maybe lower price proteins or lower pack sizes, but we also see private brand penetration continue to do really well for us in the quarter," CFO John David Rainey told Reuters.

From Reuters

Isaka said 7-Eleven is reliant on staff and know-how from Seven & i's supermarket businesses, such as Ito-Yokado, in developing products for its "Seven Premium" private brand.

From Reuters

Target doubled down on private brand development in 2017 under leadership from CEO Brian Cornell and former Nordstrom executive Mark Tritton, who served as Target’s chief merchandising officer at the time.

From Seattle Times