price war

noun

1. intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.

price war

noun

1. a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc

Word History and Origins

Origin of price war¹

First recorded in 1925–30

Example Sentences

Demand at its restaurants fell in the US, the company said, while weakness in France and price wars in China also weighed on sales.

From BBC

This is likely to continue the brewing mortgage price war, with fixed rates coming down even before the Bank makes its next rates decision on 1 August.

From BBC

The Chinese auto market has been challenging amid a price war in a market dominated by locals like BYD, with its strong EV offerings.

From Seattle Times

Tesla last week reported its worst quarter in two years as a price war hurts profit.

From New York Times

The rapid expansion of EV production has sparked fierce price wars that are expected to drive some makers out of business.

From Seattle Times