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press kit

noun

  1. a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference.


press kit

noun

  1. a set of documents, usually containing useful facts and figures, given to journalists by a company prior to a product release, news conference, etc
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Word History and Origins

Origin of press kit1

First recorded in 1965–70
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Example Sentences

As the Hooters press kit shows, an appreciation for breasts does not automatically translate to an appreciation of women.

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