own brand

noun

1. Also calledown label
   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
   2. ( as modifier )

      own-brand products

Example Sentences

Meanwhile, Trump fumed – blaming the Republican shortcomings on the party’s support of unpopular abortion restrictions and insufficient fealty to his own brand of conservative populism.

From BBC

He was sick of Stormin’ Norman’s, though, and wanted his own brand, something that really spoke to who he was.

From Slate

Young, fierce and beautiful, Von Furstenberg became the face of her own brand, and by the late 1970s, it was hard to turn around without spotting someone in a wrap dress.

From Los Angeles Times

Dame Sara said she would have expected the retailers to be doing “pretty thorough due diligence”, adding that they normally “take much greater care about their own brand products because that’s their reputation that’s on the line”.

From BBC

A veritable ball of sunshine, Hammond has already become pretty well-loved among viewers as she brought her own brand of warmth to the tent.

From Salon