narrowcast

[ nar-oh-kast, -kahst ]

verb (used without object)

, Radio and Television.

, nar·row·cast or nar·row·cast·ed, nar·row·cast·ing.

1. to aim a program or programming at a specific, limited audience or sales market.

narrowcast

/ ˈnærəʊˌkɑːst /

verb

1. tr to supply (television programmes) to a small area by cable television
2. intr (of programmers or advertisers) to target a specialized audience on radio or television

Derived Forms

• ˈnarrowˌcasting, noun

Word History and Origins

Origin of narrowcast¹

1770–80, for an earlier sense; narrow (broad)cast

Example Sentences

“It’s a broadcast, not a narrowcast. If we can’t make it relatable to fans of other sports or casual fans, we’re not doing our job,” Hyland said.

From Seattle Times

“It’s a broadcast, not a narrowcast. If we can’t make it relatable to fans of other sports or casual fans, we’re not doing our job,” Hyland said.

From Washington Times

Smallish, thoughtful, more narrowcast new musicals — let’s call them nerdicals — are rarer: one per season, if we’re lucky.

From New York Times

“We also expect custom audiences for political and social issue ads to be used to narrowcast misinfo to vulnerable communities.”

From Washington Post

But those stories are often less universal, more narrowcast.

From New York Times