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motivational research
noun
- the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns Also calledmotivation research
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Example Sentences
Dichter, who called his work “motivational research”, set out to answer the question using a relatively new tool: the focus group.
From The Guardian
The use of motivational research in advertising sparked little reaction until Packard presented it as intrusive and manipulative.
From US News
The topics Packard covered, particularly motivational research and subliminal advertising, were not new to the reading public.
From US News
Burnett used 'motivational research' to work out how to appeal to women and children with different kinds of packaging.
From The Guardian
Shirley MacLaine in a story about some Hidden Persuaders of motivational research whose motives�and persuaders�are not very hidden.
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