Advertisement

Advertisement

motivational research

noun

  1. the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns Also calledmotivation research
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


Discover More

Example Sentences

Dichter, who called his work “motivational research”, set out to answer the question using a relatively new tool: the focus group.

The use of motivational research in advertising sparked little reaction until Packard presented it as intrusive and manipulative.

From US News

The topics Packard covered, particularly motivational research and subliminal advertising, were not new to the reading public.

From US News

Burnett used 'motivational research' to work out how to appeal to women and children with different kinds of packaging.

Shirley MacLaine in a story about some Hidden Persuaders of motivational research whose motives�and persuaders�are not very hidden.

Advertisement

Advertisement

Advertisement

Advertisement