mission statement

noun

1. an official document that sets out the goals, purpose, and work of an organization.
2. a written statement that sets out one’s personal goals for the future:

   Having a personal mission statement brings focus to your life.

mission statement

noun

1. an official statement of the aims and objectives of a business or other organization

Word History and Origins

Origin of mission statement¹

First recorded in 1965–70

Example Sentences

My last review was three years ago, when I encountered a slight disconnect between the restaurant’s mission statement and what appeared on the plate, and even a physical addition, in the form of a bar and club room, that seemed forced on the brand.

From Washington Post

And, it really should already own its own mission statement directly.

From Search Engine Land

When the magazine publisher Henry Luce published his famous essay The American Century in 1941, on the eve of the US entry into the second world war, he provided a mission statement of American exceptionalism.

From No Straight News

DeepMind’s unofficial but widely repeated mission statement is to “solve intelligence.”

From MIT Technology Review

“Any users acting against out code of conduct will be immediately removed from the Somewhere Good platform,” the platform’s mission statement says.

From TechCrunch

The title of its final track doubles as a mission statement: “FunkNRoll.”

From The Daily Beast

As a consequence, the faculty is typically more liberal than the mission statement of its institution.

From The Daily Beast

Their mission statement, which they repeated to me, reads: “No movie is without sin.”

From The Daily Beast

In line with its all-encompassing mission statement, the chapel is free and open to the public year-round.

From The Daily Beast

My travel mission statement was always more George Clooney than Swallows of Capistrano.

From The Daily Beast