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mindshare

/ ˈmaɪndˌʃɛə /

noun

  1. the level of awareness in the minds of consumers that a particular product commands
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


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Example Sentences

The first chapter outside the communal mindshare belongs to Hazel, and is set a decade in the future.

McGovern says the idea for the show had been quietly germinating in the Amoeba mindshare — “Whenever someone famous would come shopping, the staff always wanted to know what they bought!” — so when Yankovic materialized at the cash register one sunny afternoon, a staffer with a camera decided to pounce.

In other words, the Dow has big mindshare among retail investors — but approximately zero mindshare among investment pros.

Before that, she ruled the quarantine mindshare with a pair of tidy, tasteful, introspective albums — “Folklore” and “Evermore” — shrewdly dropping them in separate Grammy eligibility windows.

“Growth is slowing, there is no doubt,” Tom Johnson, global chief digital officer at Mindshare Worldwide, said in a note.

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