micromarketing

/ ˌmaɪkrəʊˈmɑːkɪtɪŋ /

noun

1. the marketing of products or services designed to meet the needs of a very small section of the market

Example Sentences

Facebook says their geo-targeting feature will go live in a few weeks, with many micromarketing applications sure to follow.

From Forbes

But the very notion of "micromarketing"—using these tools and tactics to appeal directly and deeply to the few right people—is at least as well suited to business-to-business marketers.

From BusinessWeek

That means 400 “micromarketing” campaigns a month, employing street promotions and door-to-door campaigns as well as flash mobs and guerrilla tactics.

From Inc