media event

noun

1. a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.

media event

noun

1. an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance

Word History and Origins

Origin of media event¹

First recorded in 1970–75

Example Sentences

The appearance of a new Banksy soon started to become a media event.

From BBC

In turn, Bruce Vaughn, the chief creative officer of Imagineering, stated at a media event Thursday evening that this convention would disclose “some really cool” stuff.

From Los Angeles Times

At a media event preceding D23, Disneyland Resort President Ken Potrock said DisneylandForward gave the resort the “possibility” of expanding its footprint by approximately 50%, largely by rezoning parking districts.

From Los Angeles Times

Trump’s media event seemed more an attempt to win back the spotlight than announce anything new.

From BBC

A giant, inflatable Oregon Duck mascot drifted down the White River on Tuesday, not far from where Big Ten Conference coaches, players and executives converged for the opening day of their annual media event.

From Los Angeles Times