marketing mix

noun

1. the variables, such as price, promotion, and service, managed by an organization to influence demand for a product or service

Example Sentences

The company said its “marketing mix” has evolved and it is focused on other ways to introduce its brand to consumers.

From Seattle Times

We do some digital advertising with Facebook and Instagram ads, but I don’t see that as the most powerful part of the marketing mix.

From The Verge

I love that the marketing mix has shifted so that we can do this nontraditional social approach and market to a bunch of different people.

From The Verge

I think our marketing mix is pretty healthy and balanced.

From The Verge

“Podcasts have solidified their place in the marketing mix, with more marketers planning ahead to secure both inventory and pricing earlier in the season,” said Zoe Soon, vice president at IAB in a statement.

From Los Angeles Times