market segment

noun

1. a part of a market identifiable as having particular customers with specific buying characteristics

Example Sentences

AMC was absorbed into Chrysler in 1987; the establishment of SUVs as an emergent and lucrative market segment is its legacy.

From Slate

McDonald's has opened its first iteration of CosMc's, a retro-style restaurant idea that will offer coffee and other specialty drinks, which would operate in the same market segment as Starbucks.

From BBC

McDonald's has announced the details of its new restaurant idea, CosMc's, which would operate in the same market segment as Starbucks.

From BBC

The study was conducted by Next Street, an advisory firm which analyzed data from the middle market segment focusing on firms that generate an annual revenue of anywhere between $11 million to $500 million.

From Reuters

"Sometimes, as with ARK, it's a group of products targeting different slices of the same strategy or market" segment, he said.

From Reuters