market research

¹

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

market-research

²

[ mahr-kit-ree-surch, -ri-surch ]

verb (used with object)

1. to conduct market research on.

market research

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

Word History and Origins

Origin of market research¹

First recorded in 1925–30

Origin of market research²

First recorded in 1965–70

Example Sentences

A huge percentage of voters are seeing this sort of manipulation, and there’s growing concern about its effect on elections, according to a new survey of 2,000 adults by market research company 3Gem.

From Los Angeles Times

While overall growth has since slowed, sales to people who are at least 18 years old and buying toys for themselves are still going strong, data from market research firm Circana shows.

From Los Angeles Times

In the last 12 months, American families have spent more than $466 million on baby food pouches, according to data from the market research firm NIQ.

From Los Angeles Times

Currently, many African nations with young space programmes are dependent on foreign technology and experts, says Temidayo Oniosun, managing director of Space in Africa, a market research and consulting company.

From BBC

According to the Ukrainian Health Ministry, the number of patients complaining of mental health problems this year has doubled since 2023, and market research data shows antidepressant sales have jumped by almost 50% since 2021.

From BBC