landing page

noun

1. a web page that a user is directed to after clicking on an external hyperlink, often a page designed especially for marketing purposes:

   Their landing page asks for your email address and automatically enters you into a $1,000 cash drawing.

Word History and Origins

Origin of landing page¹

First recorded in 1995–2000

Example Sentences

“Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page,” said the company in a statement.

From Los Angeles Times

The fish on the wall is the same as the fish on the website landing page.

From Salon

On its website — where shoppers can browse by “it list trends,” such as “denim on denim,” “shades of red” and “utility chic” — there’s a landing page of Maxwell’s favorite Free Assembly picks, including a men’s faux sherpa jacket for $30 and a women’s oversized teddy coat for $65.

From Los Angeles Times

For out-of-state relief efforts, GoFundMe has created a dedicated landing page of verified fundraising pleas from hurricane survivors.

From Slate

After scanning malicious QR codes, the victim is sent to a fake landing page that looks authentic, with the objective of stealing sensitive information.

From Salon