ident

British

/ ˈaɪdɛnt /

noun

a short visual image employed between television programmes that works as a logo to locate the viewer to the channel

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

We’re assuming, given the ITV ident craze sweeping Porto, he asked for the LWT ribbon, only to be told the artist had no orange paint.

From The Guardian • May 29, 2021

When a super-recognizer makes an ident, she must submit it for “peer review,” in which a second super-recognizer—usually Eliot Porritt—renders an independent judgment.

From The New Yorker • Aug. 15, 2016

Setting himself apart from the pack thanks to his audio ident – which is simply Derulo singing his own name – he soon turned into a household name.

From The Guardian • Jun. 25, 2015

The first computer-generated BBC One ident was called COW, another BBC acronym: this one stood for Computer Originated World.

From BBC • Dec. 2, 2013

Her answer appeared beneath Maddie’s scribbling pencil: Hostile ident, track 187 Maidsend 25 miles, est height 8,500 ft.

From "Code Name Verity" by Elizabeth Wein

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023