grassroots

[ gras-roots, -roots, grahs- ]

noun

, (used with a singular or plural verb)

1. the common or ordinary people, especially as contrasted with the leadership or elite of a political party, social organization, etc.; the rank and file.
2. the agricultural and rural areas of a country.
3. the people inhabiting these areas, especially as a political, social, or economic group.
4. the origin or basis of something; the basic or primary concept, rule, part, or the like.

adjective

1. of, relating to, or involving the common people, especially as contrasted with or separable from an elite:

   a grassroots movement for nuclear disarmament.

Word History and Origins

Origin of grassroots¹

1910–15 Americanism grassroots fordef 1

Example Sentences

Anti-discrimination organisation Kick It Out forwarded the case to the FA and it was then considered by an FA national serious case panel, which adjudicates on disciplinary matters in grassroots football.

From BBC

His grassroots campaign was driven by a corps of volunteers who had served time in prison.

From Los Angeles Times

A group of them have written to the chancellor as part of a grassroots campaign called Providers Unite, warning the increased payments could top £1bn.

From BBC

This show feels like such a grassroots way to empower trans artists.

From Los Angeles Times

In the UK, Myles said the "thriving" small venue and grassroots scene took a hit post-Covid, and struggle to support artists in the way the used to.

From BBC