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goodwill
[ good-wil ]
noun
- friendly disposition; benevolence; kindness.
Synonyms: friendliness
- cheerful acquiescence or consent.
- Commerce. an intangible, saleable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
goodwill
/ ˌɡʊdˈwɪl /
noun
- a feeling of benevolence, approval, and kindly interest
- modifier resulting from, showing, or designed to show goodwill
the government sent a goodwill mission to Moscow
a goodwill ambassador for UNICEF
- willingness or acquiescence
- accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Word History and Origins
Synonym Study
Example Sentences
My approach was to foster a lot of goodwill, if you have a good reputation on Reddit, you have a pretty good stranglehold on what the rest of the internet thinks of you.
Federal prosecutors said Garmo’s gun-trafficking scheme, which included sales of high-capacity magazines, didn’t just bring in extra cash — it earned him goodwill among a class of donors he would need for a future run for sheriff.
On Kant’s view we need to understand how to help people adhere to the moral law because he thought that what matters most is one’s goodwill or motive.
When opportunity in great locations come up I think that goodwill will pay dividends for us.
This move also potentially squanders the goodwill the company garnered by issuing ads credits to businesses hurt by the pandemic.
The company would continue to refund these goodwill refunds.
There are few actresses these days that inspire more goodwill than Anna Kendrick.
After all, freeing hostages as goodwill gestures—without a guarantee of some benefit—is not the way the Kim family operates.
Eventually, it was gifted to Czar Peter the Great as a token of goodwill between the Germans and Russians.
As with a new president, there will likely be a short window of goodwill in which to act.
He or she is a radiating focus of goodwill; and their entrance into a room is as though another candle had been lighted.
She received Quentin Dick, to whom she was well known, with a mixture of goodwill and quiet dignity.
We came in peace and goodwill, not to maim and slay, or to spread alarm and desolation through thy land.
His journey was made an occasion for special demonstrations of goodwill among the rival courtiers.
He collected fresh evidence of its fertility, salubrity, and riches, and of the goodwill of the natives towards Englishmen.
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