goodwill
or good will
friendly disposition; benevolence; kindness.
cheerful acquiescence or consent.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Origin of goodwill
1synonym study For goodwill
Other words for goodwill
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Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024
How to use goodwill in a sentence
My approach was to foster a lot of goodwill, if you have a good reputation on Reddit, you have a pretty good stranglehold on what the rest of the internet thinks of you.
‘Core to the identity of the internet’: How publishers are using Reddit to brand build and drive awareness | Lucinda Southern | October 6, 2020 | DigidayFederal prosecutors said Garmo’s gun-trafficking scheme, which included sales of high-capacity magazines, didn’t just bring in extra cash — it earned him goodwill among a class of donors he would need for a future run for sheriff.
Sheriff’s Department Made Excuses for Captain Who Pleaded Guilty to Arms Dealing | Jesse Marx | September 23, 2020 | Voice of San DiegoOn Kant’s view we need to understand how to help people adhere to the moral law because he thought that what matters most is one’s goodwill or motive.
Philosophy And Psychology Agree – Yelling At People Who Aren’t Wearing Masks Won’t Work | LGBTQ-Editor | September 21, 2020 | No Straight NewsWhen opportunity in great locations come up I think that goodwill will pay dividends for us.
Lululemon still plans to open more stores even as the pandemic ravages the retail landscape | Rachel King | September 18, 2020 | FortuneThis move also potentially squanders the goodwill the company garnered by issuing ads credits to businesses hurt by the pandemic.
Google’s search terms move will make millions in ad spend invisible to advertisers | Ginny Marvin | September 3, 2020 | Search Engine Land
The company would continue to refund these goodwill refunds.
The Insane $11 Billion Scam at Retailers’ Return Desks | M.L. Nestel | December 19, 2014 | THE DAILY BEASTThere are few actresses these days that inspire more goodwill than Anna Kendrick.
Anna Kendrick on Feminism, #GamerGate, and the Celebrity Hacking Attack | Marlow Stern | November 25, 2014 | THE DAILY BEASTAfter all, freeing hostages as goodwill gestures—without a guarantee of some benefit—is not the way the Kim family operates.
Eventually, it was gifted to Czar Peter the Great as a token of goodwill between the Germans and Russians.
As with a new president, there will likely be a short window of goodwill in which to act.
He or she is a radiating focus of goodwill; and their entrance into a room is as though another candle had been lighted.
The Pocket R.L.S. | Robert Louis StevensonShe received Quentin Dick, to whom she was well known, with a mixture of goodwill and quiet dignity.
Hunted and Harried | R.M. BallantyneWe came in peace and goodwill, not to maim and slay, or to spread alarm and desolation through thy land.
The Devil-Tree of El Dorado | Frank AubreyHis journey was made an occasion for special demonstrations of goodwill among the rival courtiers.
Sir Walter Ralegh | William StebbingHe collected fresh evidence of its fertility, salubrity, and riches, and of the goodwill of the natives towards Englishmen.
Sir Walter Ralegh | William Stebbing
British Dictionary definitions for goodwill
/ (ˌɡʊdˈwɪl) /
a feeling of benevolence, approval, and kindly interest
(modifier) resulting from, showing, or designed to show goodwill: the government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
willingness or acquiescence
accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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