glocal

[ gloh-kuhl ]

adjective

1. of or relating to the interconnection of global and local issues, factors, etc.:

   a glocal conference on community development.

2. of or relating to the tailoring of globally available products and services to local markets:

   a glocal sales strategy.

Other Words From

• glo·cal·ize verb (used with object) glocalized glocalizing
• glo·cal·i·za·tion noun

Word History and Origins

Origin of glocal¹

First recorded in 1980–85; blend of global ( def ) and local ( def )

Example Sentences

“Labor representation is part of our company’s culture; half of our glocal Supervisory Board members are labor representatives,” VW said in a statement.

From Washington Times

He thinks the crisis could spur people to support their local brewers, food producers, restaurants and hotels, keeping international tastes for food and drink but indulging them close to home, a prospect he called “glocal,” combining “global” and “local.”

From Washington Times

Najib Faris and Francesco Stara decided to open Mabata Honesty Shop, which serves sandwiches, snacks, cookies, pastries, kombucha, and other items, after noticing the same honesty system used by nearby farmers when the pair were picking up ingredients for their restaurant, Mabata Glocal Eatery in Halifax, according to CBC.

From Fox News

“Ramadan is a time of family, and going back to basics, so many designers will go for kaftan styles and abayas when designing for this time of the year. Sales will go up since people like to dress more relaxed during this period. As for the feedback of local customers, with regards to Ramadan capsules designed by brands outside the region, it makes them feel these brands understand their needs. I’d suggest for international brands to think glocal, as it makes the customer feel special,” Masri concludes.

From Forbes

CAMTech has teamed with partners across the country, including Glocal Healthcare, a Kolkata-based chain of rural hospitals, and Narayana Health, a hospital operator in Bangalore focused on providing affordable care on a large scale.

From BusinessWeek