flip side

noun

, Informal.

1. the reverse and usually less popular side of a phonograph record.
2. an opposite, reverse, or sharply contrasted side or aspect of something or someone:

   The flip side of their charitable activities is a desire for publicity.

flip side

noun

1. another term for B-side
2. another, less familiar aspect of a person or thing

   the flip side of John Lennon

Word History and Origins

Origin of flip side¹

First recorded in 1945–50

Example Sentences

On the flip side, cryptocurrency is projected to do well under a Trump administration with limited regulatory hurdles.

From Salon

On the flip side, however, Trump has already done immeasurable harm to women's rights and will do significantly more if he's returned to the White House.

From Salon

On the flip side, if you have a loan but not the 20% down, the PMI may be the difference between owning and not owning that home.

From Salon

The flip side of this trend is that parts of the country that are ethnically diverse or have a higher proportion of more educated voters have been shifting towards Democrats.

From Salon

On the flip side, some members of One Direction have gone on to have great success and great enjoyment in the lives.

From BBC