fast fashion

[ fast fash-uhn ]

noun

1. low-priced clothing that is brought to market quickly and copies fashion trends created by luxury brands or small, independent designers. Compare slow fashion ( def ).

Other Words From

• fast-fash·ion adjective

Word History and Origins

Origin of fast fashion¹

First recorded in 1975–80

Example Sentences

Emily Peck is joined by Lauren Sherman and Chantal Fernandez, authors of Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon to discuss the origins of the ubiquitous bra retailer, its role in the rise of fast fashion, and how the brand successfully reflected the culture–until it suddenly didn’t.

From Slate

The owner of the fast fashion brand reported a 43% rise in profits before tax, reaching £1.9bn over the year to 14 September.

From BBC

Primark, which has faced repeated criticism for its "fast fashion" approach, said it hoped its new Durability Framework would help people get more wear from their purchases.

From BBC

Under Mr Lyttle, the company has attempted to shift its image away from fast fashion.

From BBC

Analyst Clive Black at Shore Capital said the firm's core fast fashion business was in decline and that Shein and Temu were providing fierce competition.

From BBC