direct marketing

noun

1. marketing direct to the consumer, as by direct mail or coupon advertising.

direct marketing

noun

1. selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels Also calleddirect selling

Example Sentences

The real goal of these types of promotions is to collect data about those who are new to racing so they can be the target of direct marketing.

From Los Angeles Times

Some of the interviewed land users felt that market access could be improved by supporting direct marketing, for example, via farm shops.

From Science Daily

The firm reclassified Amazon in March 2023 – from the discontinued internet and direct marketing retail sub-industry to the consumer discretionary sector, where it now sits.

From Seattle Times

Some institutional gardens have specialized vocational programs to teach people skills such as landscape maintenance, horticulture and direct marketing.

From Los Angeles Times

He also expanded into related areas like public relations, media buying and direct marketing.

From New York Times