demographic

[ dem-uh-graf-ik, dee-muh- ]

adjective

1. of or relating to demography, the science of vital and social statistics.

noun

1. a single vital or social statistic of a human population, as the number of births or deaths.
2. a specific segment of a population having shared characteristics:

   The producers were looking for a show that would appeal to the 18-34 demographic.

demographic

/ ˌdɛməˈɡræfɪk; ˌdiːmə- /

adjective

1. of or relating to demography

noun

1. a section of the population sharing common characteristics, such as age, sex, class, etc

Derived Forms

• ˌdemoˈgraphical, adjective
• ˌdemoˈgraphically, adverb

Other Words From

• demo·graphi·cal·ly adverb

Word History and Origins

Origin of demographic¹

First recorded in 1880–85; demo- + -graphic

Example Sentences

So, the idea of being able to run ads on a platform where they can target ads based both on demographics data, but also purchase data, is tantalizing.

From Digiday

It’s how successful Republicans engage with Millenials and the younger demographic.

From Washington Blade

They’re also part of the most politically engaged demographic in the country.

From ProPublica

Republicans gained an advantage among early mail voters, Shepard said, in part because their demographic tendencies, especially age, aligned with those to whom mail voting appealed.

From Voice of San Diego

In an effort to turn the sport into a global game, professional basketball has long catered itself to a younger demographic.

From FiveThirtyEight

The program—weirdly—is now under the umbrella of ABC News, and is suffering from flat ratings and an aging demographic.

From The Daily Beast

Presuming his demographic is largely the same as what it was when he was at Fox, they are not wealthy people.

From The Daily Beast

Demographic changes are making that community less dogmatic, even through the Castro regime remains an oppressive dictatorship.

From The Daily Beast

“We did know that our target demographic by and large was 30- to 50-year-old women,” Vicente said.

From The Daily Beast

Meanwhile, Democratic leaders blubber about racism while cynically scheming for a permanent demographic majority.

From The Daily Beast

Whether we will or no, this demographic law of interdependence of nations can not be escaped.

From Project Gutenberg

Our sources of information cover only the period during which the demographic status of the natives was undergoing change.

From Project Gutenberg

Two other demographic consequences arise from this very early white contact.

From Project Gutenberg

The village of Malapoa is small but presents no serious demographic discrepancies.

From Project Gutenberg

There are two ways in which demographic crystallization may have taken place.

From Project Gutenberg

Related Words

• analytical
• numerical