cross-sell

American  

[kraws-sel, kros-] / ˈkrɔsˌsɛl, ˈkrɒs- /

verb (used with object)

cross-sold, cross-selling

1. to sell or try to sell (similar or related products or services) to an existing customer.

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verb (used without object)

cross-sold, cross-selling

1. to engage in cross-selling something.

Etymology

Origin of cross-sell

First recorded in 1970–75; cross- ( def. ) + sell ¹ ( def. )

Example Sentences

The analysts write in a note that a combination of TV and out-of-home offerings is attractive to advertisers, with cross-sell and bundling opportunities offering potential upside to earnings forecasts.

From The Wall Street Journal • Feb. 2, 2026

Large software companies are seeking out the many smaller players to help build out their artificial intelligence offerings, create the ability to cross-sell more products to customers and create more efficient cost structures.

From Barron's • Dec. 23, 2025

A secondary benefit would be allowing the company to collect more information on customers’ tastes and habits, improving its ability to cross-sell across its various businesses — from streaming services to theme parks to merchandise.

From The Verge • Sep. 1, 2022

Seeking to fulfill a promise to make Disney+ profitable by 2024, the company is weighing stepping up its efforts to cross-sell its offerings.

From New York Times • Aug. 31, 2022

The strategy is to grow the bank’s ability to cross-sell financial products to its corporate clients, and make better use of its vast balance sheet as European lenders retreat, he said.

From Reuters • Feb. 11, 2020