cross-sell

[ kraws-sel, kros- ]

verb (used with object)

, cross-sold, cross-sel·ling.

1. to sell or try to sell (similar or related products or services) to an existing customer.

verb (used without object)

, cross-sold, cross-sel·ling.

1. to engage in cross-selling something.

Word History and Origins

Origin of cross-sell¹

First recorded in 1970–75; cross- ( def ) + sell ¹( def )

Example Sentences

Tesco's banking operations could be attractive to other lenders because of the opportunity to cross-sell banking products to the grocer's customer base, the first two people said.

From Reuters

"The cross-sell opportunities are significant."

From Reuters

In 2021, Mr. Browning decided to scale up, following a hot new trend in private equity: building “platforms” to consolidate several brands in a similar industry that could then cross-sell a range of services to their customers, as well as sell more franchises to their existing franchisees.

From New York Times

The biggest challenge is that Credit Suisse has historically been one bank and its ability to cross-sell products has been one of its key strengths, a Credit Suisse banker in Asia said, speaking on condition of anonymity.

From Reuters

A secondary benefit would be allowing the company to collect more information on customers’ tastes and habits, improving its ability to cross-sell across its various businesses — from streaming services to theme parks to merchandise.

From The Verge