couponing

[ koo-pon-ing, kyoo- ]

noun

1. the practice of distributing discount coupons to consumers as a form of product promotion.
2. the activity of seeking out or saving discount coupons to save money on food or household purchases.

Word History and Origins

Origin of couponing¹

First recorded in 1950–55; coupon + -ing ¹

Example Sentences

“The environment was intense. If you weren’t doing 99 cents, you were doing heavy couponing,” Denny Lynch, former senior vice president of communications at Wendy’s International, told QSRweb back in 2010.

From Salon

People like Mimi in 14D, who gets involved in a scheme that combines extreme couponing and diapers sold on the black market; Darius in 12H, who turns to hustling when hairstyling work runs dry; and many others.

From New York Times

The couponing industry as we know it started in the early 1970s when a Michigan printing company, Valassis Communications, began distributing booklets of discounts on particular products that could be redeemed at any store.

From New York Times

“Couponing” became a widely used verb courtesy of the reality show “Extreme Couponing,” which brought people into the practice with promises of stackable discounts that could bring the cost of a shopping cart’s worth of purchases close to zero.

From New York Times

Now she is trying to get the budget back on track and is looking at couponing or starting to buy items such as toilet paper or nappies in bulk.

From BBC