corporate image

noun

1. the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public.

corporate image

noun

1. the way an organization is presented to or perceived by its members and the public

Example Sentences

Just as Ries and Trout had warned in 1972, a corporate image belonged not to the company but to the public, whose shared preferences and opinions defined a brand’s identity in public life.

From Washington Post

In our Fabrics Matter collection, for example, we made sure our pieces could be paired well with a blazer to maintain a corporate image, while still being transitional for a night out.

From Fortune

But I very much doubt that Disney will allow Palin—or any one person—to cause damage to its corporate image.

From The Daily Beast