concurrent engineering

noun

1. a method of designing and marketing new products in which development stages are run in parallel rather than in series, to reduce lead times and costs Also calledinteractive engineering

Example Sentences

Apple employees talk incessantly about what they call "deep collaboration" or "cross-pollination" or "concurrent engineering."

From Time Magazine Archive

Apple employees talk incessantly about what they call "deep collaboration" or "cross-pollination" or "concurrent engineering."

From Time Magazine Archive